Best New Black-owned British Beauty Brand Announced

Revealed – The Sleep Goddess is the winner of Seekology’s competition to find the Best New Black-owned British Beauty Brand  

Laurelle Darroux from Sleep Goddess, with Rebecca Saunders, founder of Seekology

It was a tough task for Irene Shelley, editor-in-chief of Black Beauty & Hair, Ronke Adeyemi from Brown Beauty Talk and beauty entrepreneur Jade Phillips from Mane Hook-Up: choosing a winner from five worthy finalists in Seekology’s competition to find the Best New Black-owned British Beauty Brand.  

Competition finalists (from left) Paris Reveira – That Good Hair; Sarah Taylor – Pamoja; Erica Taciana Pereira – Karamel London; Laurelle Darroux – Sleep Goddess and Rose Madagwa – Lava Cap

The finalists

? That Good Hair – A customisable haircare brand for textured hair types allowing customers to choose the ingredients in their hair products.

? Pamoja – A high performing natural skincare to nourish your skin and nurture yourself

? Karamel London – Make up and skincare fit for a Queen

? Sleep Goddess – Affordable luxury products to enhance the bedtime experience

? Lava Cap – Heatable hair caps that give a thermal boost to your deep conditioning treatments

The winner was Laurelle Darroux from Sleep Goddess, with Rose Madagwa from Lava Cap selected as runner-up. Laurelle commented: 

“I am truly honoured to have won this competition. To have my new small and independent business represented at Seekology presents a wonderful platform for Sleep Goddess as a Black-owned business. This fabulous opportunity also validates the desire for my product… being a solopreneur who started this business online in lockdown has at times been isolating; it is a breath of fresh air to get the products out into bricks and mortar which shares the same values of diversity and sustainability.”

The competition was organised by Rebecca Saunders, Founder of Seekology – the place to shop independent beauty and wellbeing brands. Rebecca said: 

“I wanted to create a new initiative with real impact and longevity to support and celebrate Black founders in the beauty industry.”

The competition prizes include space in a Seekology pop up shop later this year as well as mentoring from Rebecca herself, the former John Lewis beauty buyer who has also worked as an adviser to CEOs of brands and retailers alike.  

Rebecca was astonished by the number and calibre of applications:  

“It was fantastic to see the number of entries; several businesses that entered would be a great fit for Seekology, and I was also delighted to see so many brilliant female entrepreneurs put themselves forward. Laurelle is an incredibly worthy winner – her innovative products tap into the zeitgeist around sleep, plus I love her personal story and hope Seekology can make a real difference to the success of Sleep Goddess.”

Black Beauty’s editor-in-chief Irene Shelley commented: “I chose this brand because sleeping habits have changed significantly since the pandemic, not only impacting our general wellbeing but also our skin. Implementing better?sleep?habits is incredibly important in helping us look and feel better. The Sleep Goddess puts the idea of the restorative nature of sleep front and centre of her business with innovative products like the aromatherapy-based Shower Mist.

Sleep Goddess Shower Mist

?The winners were announced in a pop-up shop in Covent Garden, which Seekology ran as part of British Beauty Week in early September.??


More black founder brands…

Leave a reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Theme developed by TouchSize - Premium WordPress Themes and Websites 国色天香社区视频在线观看-草蜢视频在线观看www 国产日韩精品视频无码
许家印为恒大注入超70亿续命资金 国足最新出线概率0.08% 五个扑水的少年 房价上涨城市创七年新低 拐点来了? 沙丘 俄方回应卫星碎片危及国际空间站 印度首都准备封城 苏宁易购回应破产传闻 国足战澳大利亚大名单:4归化在列 印度首都准备封城 许家印为恒大注入超70亿续命资金 长津湖 浦发银行回应近3亿存款莫名被质押 许家印为恒大注入超70亿续命资金 图兰朵 我要我们在一起 北京冬奥火炬宣传片获金花环奖 两个女人 #耿直真香哥黑化卖惨# 意大利错失直接晋级世界杯资格 国际人士热议中共十九届六中全会 #耿直真香哥黑化卖惨# 扬名立万 我要我们在一起 甄嬛传 我和我的祖国 罗永浩吐槽苹果文案没文化 中国共产党第三个历史决议全文发布 鱿鱼游戏 寻梦环游记 红色通缉令 中美元首是否达成新共识?中方回应 中国共产党第三个历史决议全文发布 扫黑风暴 俄方回应卫星碎片危及国际空间站 图兰朵 动保组织向上饶信州区申请信息公开 房价上涨城市创七年新低 拐点来了? #耿直真香哥黑化卖惨# 国足战澳大利亚大名单:4归化在列 花木兰 200斤鳄鱼被吓后待水里溺死 国足战澳大利亚大名单:4归化在列 我要我们在一起 许家印为恒大注入超70亿续命资金 国足最新出线概率0.08% 长津湖 外交部回应拜登重申不支持台独 中美元首是否达成新共识?中方回应 许家印为恒大注入超70亿续命资金 罗永浩吐槽苹果文案没文化 200斤鳄鱼被吓后待水里溺死 200斤鳄鱼被吓后待水里溺死 国际人士热议中共十九届六中全会 大连一密接者擅自点外卖聚餐被调查 24岁救人牺牲消防员获批为烈士 林丹世界排名被正式移除 北京冬奥火炬宣传片获金花环奖 200斤鳄鱼被吓后待水里溺死 速度与激情9 浦发银行回应近3亿存款莫名被质押 胡锡进谈中美元首会晤 兰心大剧院 速度与激情9 胡锡进谈中美元首会晤 嘉南传 寻梦环游记 中国共产党第三个历史决议全文发布 兰心大剧院 男子写80页PPT拯救爱情却离婚 大连现超级传播者26人在同一传播链
和硕县| 根河市| 津市市| 科尔| 察哈| 象山县| 涿州市| 陇南市| 上思县| 手机| 大冶市| 秭归县| 登封市| 昌邑市| 德保县| 桦南县| 平南县| 周宁县| 大余县| 徐闻县| 鹤壁市| 鄄城县| 澳门| 达拉特旗|