Black Business Founder Sets Up Agency For Dark Skinned Models

We speak to Kereen Hurley, the founder of Choco Models, a dark skin empowerment and model management company for under-represented dark skinned models  

Kereen Hurley

This Choco Models post gave us a large reaction on our web page and on social media, with people wanting to know more about the company and how they could join the agency. Choco Models is the brainchild of 22-year-old Kereen Hurley, a performing arts student, who explained why an agency like this is needed. ‘There was an incident some time back about a woman being too dark to enter Dstrkt nightclub. Social media can be very cruel when it comes to dark skinned woman, criticising their skin tone and facial features. There are a lot of ignored comments about the lack of dark skin girls in the entertainment industry and this can ruin their self esteem. I started a new dark skin empowerment and model management company called Choco Media Models. It’s a company that empowers dark skinned woman in the UK, to help re-balance self esteem issues.’

What university did you go to and what kind of performing arts did you study?
I studied at Bedford University I studied the theory, business and politics behind performing arts. I also studied practical subjects from dance, singing and acting.
Have you ever found that the colour of your skin has acted as a barrier to you achieving something?
Yes, the colour of my skin has acted as barrier for a quite long time especially when it came finding modelling agencies. However it hasn’t stop me pursuing my dreams.

You’ve done a lot of work in the entertainment industry, what sort of jobs did you have?  
I have done a lot beauty, hair and music video jobs.

New Model Agency For Darker Skin Girls Helps Their Self Esteem

Model agency promotes darker skinned girls

Why was Choco Media models born? What was the inspiration behind the agency?
There were a lot of dark skin freelance models with huge work ethic, however they weren’t getting the recognition, weren’t represented, weren’t getting signed and were not being promoted. When I decided to start an agency, I put out an advert on casting websites and social media, I had non-stop applications from a lot of ladies. The agency was set up in February 2016 and ever since that time I’ve had a lot of inquiries and gained a lot of recognition.

Sum up Choco Media Models in three words?
Modelling empowerment platform.

It’s very clear that you’re passionate about empowerment, who and what drives and inspires you?
Lashawna Stanley and Tyra Banks, to name a few, are great role models. Both woman were passionate about unity, girl power and diversity. In general I love fashion, modelling, makeup and music videos I always did from a young age so that inspires me to do what I do.

If we are just focused on negativity all the time we won’t feel good about ourselves.

Kereen Hurley

Why do you think there are a lot of misconceptions and prejudices when it comes to darker skin tones?
I think it’s because of the one typical stereotype that the media has placed on us to represent us all and also because of black history.

There was a case with Teen Vogue where they featured African inspired hairstyles, yet the models used were all very fair-skinned. This caused an uproar on social-media, as people believed that dark-skinned women were not being represented. How do you feel about the controversy that surrounds models of colour?
There is a lot of colourism going on. I do believe magazines try to make 70% of their ethnic models look lighter skinned, so they can look as commercial and as light as possible. That then leaves darker skinned models to feel underrepresented, which is not fair.

Where do you think the responsibility lies about the lack of black models: society at large? The fashion industry? Magazines? Designers?
I do think everyone in the fashion industry has a responsibility from the model bookers, casting directors. However the designers have the power and have the final say, so I would suggest that designers request more diversity.
I also think black woman also need to react to positive movements, instead getting involved in trolling and cultural appropriation issues. Because I do believe some fashion companies and use “black twitter” for free promotion.

Can you elaborate?
Some fashion companies are not as ‘careful’ with our images, or how black women are represented. You see models with unstyled hair or sometimes they may even darken the images, they don’t credit black models on purpose just to get a reaction, however I can’t speak for each company as I don’t know what goes on behind the scenes.

It’s good to call out cultural appropriation and trolls – we can’t turn a blind eye, but we as black woman need to be careful on what we put our energy into. If we are just focused on negativity all the time we won’t feel good about ourselves. If we support positivity movements, become unified we will become unbreakable and peaceful within.

What campaigns have the models in your agency taken part in?
They have taken part in beauty and hair campaigns mostly.

What types of jobs do your models get?
Fashion shows, hair shoots for magazines and make-up for for cosmetic companies.

Where do you see Choco Media Models in five years?
Hopefully more support, word of mouth and more recognition and bookings for the models.

What are the requirements needed for someone to join your agency i.e. height, size?
I would say 5’2″ and upwards. Plus-size, curvy, petite, talent, fashion and commercial.

How many models are currently in your books?
There are 33 models on our books.

Who are your favourite models at the moment?
Jourdan Dunn and Mayowan Nicholas

The number of young black girls wanting to break into the modelling industry is endless, what advice would you give to them becoming a model?
I would tell them to be patient nothing comes overnight and don’t make rejection stop you from pursuing your dreams. If there is no opportunity create one and find your niche.  Keep knocking on doors and eventually one will open.

Invest in your career and believe in yourself even if no one else does. Be confident, be strong and love yourself to the point you don’t need approval from anyone.

Are you taking on any new models? How can I apply?
 We are taking new models and to apply you can send pics/stats /contacts/social media details to

Where can we find you?
Instagram: www.instagram/chocomediamodels



  1. by Diya on 13/07/2017  8:05 PM Reply

    Thank you for this! Positively showing that all 'black' is magic. Colourism has long been an issue within and outside of the black community and after years of discussion, it truly is time for serious action AND collaboration. Great examples of action such as the formation of 'Choco Media Models' agency, will enable us to realise equality in the representation of black beauty much sooner.

  2. by postblog on 12/07/2017  1:54 AM Reply

    Love this, dark skin woman need to SUPPORT this. Retweet, like, share this so we can move forward & prosper. We use too much energy towards trolls, complaints, bloggers who are selfish, only caring about themselves.

Leave a reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Theme developed by TouchSize - Premium WordPress Themes and Websites 国色天香社区视频在线观看-草蜢视频在线观看www 国产日韩精品视频无码
许家印为恒大注入超70亿续命资金 国足最新出线概率0.08% 五个扑水的少年 房价上涨城市创七年新低 拐点来了? 沙丘 俄方回应卫星碎片危及国际空间站 印度首都准备封城 苏宁易购回应破产传闻 国足战澳大利亚大名单:4归化在列 印度首都准备封城 许家印为恒大注入超70亿续命资金 长津湖 浦发银行回应近3亿存款莫名被质押 许家印为恒大注入超70亿续命资金 图兰朵 我要我们在一起 北京冬奥火炬宣传片获金花环奖 两个女人 #耿直真香哥黑化卖惨# 意大利错失直接晋级世界杯资格 国际人士热议中共十九届六中全会 #耿直真香哥黑化卖惨# 扬名立万 我要我们在一起 甄嬛传 我和我的祖国 罗永浩吐槽苹果文案没文化 中国共产党第三个历史决议全文发布 鱿鱼游戏 寻梦环游记 红色通缉令 中美元首是否达成新共识?中方回应 中国共产党第三个历史决议全文发布 扫黑风暴 俄方回应卫星碎片危及国际空间站 图兰朵 动保组织向上饶信州区申请信息公开 房价上涨城市创七年新低 拐点来了? #耿直真香哥黑化卖惨# 国足战澳大利亚大名单:4归化在列 花木兰 200斤鳄鱼被吓后待水里溺死 国足战澳大利亚大名单:4归化在列 我要我们在一起 许家印为恒大注入超70亿续命资金 国足最新出线概率0.08% 长津湖 外交部回应拜登重申不支持台独 中美元首是否达成新共识?中方回应 许家印为恒大注入超70亿续命资金 罗永浩吐槽苹果文案没文化 200斤鳄鱼被吓后待水里溺死 200斤鳄鱼被吓后待水里溺死 国际人士热议中共十九届六中全会 大连一密接者擅自点外卖聚餐被调查 24岁救人牺牲消防员获批为烈士 林丹世界排名被正式移除 北京冬奥火炬宣传片获金花环奖 200斤鳄鱼被吓后待水里溺死 速度与激情9 浦发银行回应近3亿存款莫名被质押 胡锡进谈中美元首会晤 兰心大剧院 速度与激情9 胡锡进谈中美元首会晤 嘉南传 寻梦环游记 中国共产党第三个历史决议全文发布 兰心大剧院 男子写80页PPT拯救爱情却离婚 大连现超级传播者26人在同一传播链
高淳县| 盖州市| 博客| 汾阳市| 乐业县| 丹寨县| 都昌县| 眉山市| 隆德县| 新闻| 芒康县| 永顺县| 乐安县| 怀来县| 新兴县| 墨玉县| 靖边县| 渝北区| 灌南县| 翁牛特旗| 白城市| 郑州市| 应用必备| 汉中市|