Rochelle Humes becomes the face of Frizz Ease

John Frieda announces collaboration with Rochelle Humes to promote curl confidence

 

The JOHN FRIEDA brand is excited to partner with much-loved TV personality, Rochelle Humes, as part of its new Frizz Ease Dream Curls campaign. Dream Curls is the UK’s No.1 range for curls, and the campaign features some of its bestselling products. Rochelle will be partnering with the brand to help spread curl-positivity and share her own journey towards curl acceptance.

Rochelle recently made the decision to start embracing her curls again after years of straightening her naturally curly locks. The change was motivated by her two daughters – Alaia-Mai, 5, and Valentina, 1 – and a desire to inspire confidence in the girls, who have the same beautiful ringlets that Rochelle did as a child.

“My little girl was four when she told me that she didn’t like her curly hair. The reason why broke my heart. She didn’t like her curls because none of her favourite princesses had curly hair – and neither did her mummy. At that moment, I decided to embrace my natural hair.”

“I realised what a powerful position I am in, and how by going back to my natural curls it could help my daughters love theirs too – and maybe even encourage some other women to do the same. With the help of Dream Curls, my hair is getting its shape back after years of straightening. I love my curls more than ever and so does my daughter because we’re hair twins.”

READ   Shedid & Parrish – A New Vegan Haircare Range For Curly Hair


The decision to join forces with John Frieda was a natural one, for both Rochelle and for the brand. Louise Yankovic-Jenkins, Marketing Director, John Frieda, said:
“We are delighted to be partnering with Rochelle to champion curl confidence and celebrate the uniqueness of curly hair. Rochelle’s recent decision to embrace her natural curls and unite the curl community, alongside her longstanding love of Frizz Ease, makes her the perfect ambassador for our Dream Curls range; specifically designed to meet the needs of curly hair.”

Speaking of her history with the brand and her decision to enter into this partnership, Rochelle continued:
“It was an obvious choice for me. Frizz Ease was one of my first ever hair products and recently I’ve been using Dream Curls to help get my curls back into their best condition. So it’s a brand I feel a real connection with and I know works for me.”

The partnership, announced today, ties in with the launch of a new campaign which celebrates the beauty of curls, aiming to encourage and – through its bestselling line of targeted curl products – also enable curly-haired women to have the hair they dream of.

The new campaign features hero John Frieda Frizz Ease Dream Curls products. Every product has been chosen as it helps to meet the specific needs of curly hair, and the demanding lives and expectations of real women.

READ   VP Royals | Vegan Haircare Brand For Afro & Mixed Hair

1 Comment

  1. by Ca on 16/12/2018  8:11 AM Reply

    Thanks for the interesting artitle.
    Just wondering if I could have a copy of the newest mag.

Leave a reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Theme developed by TouchSize - Premium WordPress Themes and Websites 国色天香社区视频在线观看-草蜢视频在线观看www
许家印为恒大注入超70亿续命资金 国足最新出线概率0.08% 五个扑水的少年 房价上涨城市创七年新低 拐点来了? 沙丘 俄方回应卫星碎片危及国际空间站 印度首都准备封城 苏宁易购回应破产传闻 国足战澳大利亚大名单:4归化在列 印度首都准备封城 许家印为恒大注入超70亿续命资金 长津湖 浦发银行回应近3亿存款莫名被质押 许家印为恒大注入超70亿续命资金 图兰朵 我要我们在一起 北京冬奥火炬宣传片获金花环奖 两个女人 #耿直真香哥黑化卖惨# 意大利错失直接晋级世界杯资格 国际人士热议中共十九届六中全会 #耿直真香哥黑化卖惨# 扬名立万 我要我们在一起 甄嬛传 我和我的祖国 罗永浩吐槽苹果文案没文化 中国共产党第三个历史决议全文发布 鱿鱼游戏 寻梦环游记 红色通缉令 中美元首是否达成新共识?中方回应 中国共产党第三个历史决议全文发布 扫黑风暴 俄方回应卫星碎片危及国际空间站 图兰朵 动保组织向上饶信州区申请信息公开 房价上涨城市创七年新低 拐点来了? #耿直真香哥黑化卖惨# 国足战澳大利亚大名单:4归化在列 花木兰 200斤鳄鱼被吓后待水里溺死 国足战澳大利亚大名单:4归化在列 我要我们在一起 许家印为恒大注入超70亿续命资金 国足最新出线概率0.08% 长津湖 外交部回应拜登重申不支持台独 中美元首是否达成新共识?中方回应 许家印为恒大注入超70亿续命资金 罗永浩吐槽苹果文案没文化 200斤鳄鱼被吓后待水里溺死 200斤鳄鱼被吓后待水里溺死 国际人士热议中共十九届六中全会 大连一密接者擅自点外卖聚餐被调查 24岁救人牺牲消防员获批为烈士 林丹世界排名被正式移除 北京冬奥火炬宣传片获金花环奖 200斤鳄鱼被吓后待水里溺死 速度与激情9 浦发银行回应近3亿存款莫名被质押 胡锡进谈中美元首会晤 兰心大剧院 速度与激情9 胡锡进谈中美元首会晤 嘉南传 寻梦环游记 中国共产党第三个历史决议全文发布 兰心大剧院 男子写80页PPT拯救爱情却离婚 大连现超级传播者26人在同一传播链
海南省| 宁明县| 四川省| 乌恰县| 枣庄市| 南宫市| 晋中市| 榆林市| 东乡族自治县| 梁平县| 海丰县| 商都县| 常德市| 樟树市| 越西县| 吐鲁番市| 娄底市| 巴塘县| 西丰县| 富源县| 祁门县| 利津县| 潢川县| 山东|